Lars Svanberg

At 65, Lars Svanberg has spent a lifetime built around waves, wind, and salt water. He owns and operates Main Beach Surf Camp and Main Beach Outfitters in East Hampton, offering surf camps for kids, guided tours of local waterways, and a full range of rentals including surfboards, kayaks, canoes, stand-up paddle boards, wetsuits, life jackets, and paddles. His mission is simple: get people into the ocean and on the water safely, and make sure they have the time of their lives.

Lars grew up loving sports and the outdoors, but he originally took a more traditional path. After earning a bachelor’s degree in economics, he spent two years on Wall Street as a stockbroker with Merrill Lynch. The city never felt like home, and he soon followed his instincts to the place he truly belonged: the beaches of East Hampton. Drawn by the ocean and the small-town coastal lifestyle, he moved east, immersed himself in the local surf community, and never looked back.

In 1987, Lars opened a surf and sports shop in East Hampton, a hub for surfers, athletes, and ocean lovers that he owned and operated for more than three decades. Alongside the shop, he launched Main Beach Surf Camp, teaching kids from about seven to their mid-teens how to surf, respect the ocean, and enjoy the beach safely. After COVID, Lars stepped away from the brick-and-mortar store to focus fully on what he loves most: running his surf camp and outfitter business, and working directly with families on the sand and in the water.

Lars is not just a coach; he is an accomplished endurance athlete. Over the years, he has completed nine Ironman triathlons, hundreds of Olympic-distance triathlons, and around 50 marathons, as well as countless distance running, cycling, and swimming events. That depth of experience shows up in his coaching style: patient, encouraging, safety-focused, and grounded in a deep understanding of how bodies move and learn in challenging environments.

Surfing, though, has always been the main love of his life. Lars has traveled the world chasing waves and leading surf trips, from the South Pacific and Hawaii to the West Coast, up and down the East Coast, the Maldives, and beyond. He brings that global experience back to East Hampton, where he guides private lessons and tours from ocean beaches to quiet back bays, giving guests a closer connection to the unique marine environment of the Hamptons.

A trained and certified ocean lifeguard and experienced aquatic instructor, Lars teaches surfing, swimming, stand-up paddle boarding, and kayaking, including adaptive aquatic instruction. His greatest joy is sharing his ocean knowledge with younger generations, watching campers grow from first-timers to confident surfers, and often seeing them return as teens and adults. He plans to keep teaching, guiding, and paddling out with new surfers for as long as he can—hopefully well into his nineties.

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